1. Core reading 3 items
    1. Marketing communications - John Egan 2020

      Book Core

    2. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull 2016

      Book Core

  2. Further reading 10 items
    1. The Oxford handbook of Internet psychology - Adam N. Joinson 2007

      Book Further

    2. Advertising media planning: a brand management approach - Larry D. Kelley, Donald W. Jugenheimer, Kim Sheehan 2015

      Book Further

    3. Advertising media planning: a brand management approach - Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan 2015 (electronic resource)

      Book Further

    4. Advertising media planning - Jack Zanville Sissors, Roger B. Baron c2010

      Book Further

    5. Advertising media planning - Jack Zanville Sissors, Roger B. Baron c2010 (electronic resource)

      Book Further

    6. Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business - Jay Conrad Levinson, Jeannie Levinson, Amy Levinson 2007

      Book Further

    7. Advertising and promotion: an integrated marketing communications approach - Christopher E. Hackley 2010

      Book Further