1. Core reading 3 items
    1. Marketing communications - John Egan 2015

      Book Core

  2. Further reading 7 items
    1. The Oxford handbook of Internet psychology - Adam N. Joinson 2007

      Book Further

    2. Advertising media planning: a brand management approach - Larry D. Kelley, Donald W. Jugenheimer, Kim Sheehan 2015

      Book Further

    3. Advertising media planning - Jack Zanville Sissors, Roger B. Baron c2010

      Book Further

    4. Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business - Jay Conrad Levinson, Jeannie Levinson, Amy Levinson 2007

      Book Further

    5. Advertising and promotion: an integrated marketing communications approach - Christopher E. Hackley 2010

      Book Further

    6. A guide to open innovation and crowdsourcing: expert tips and advice - Paul Sloane 2011

      Book Further