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  1. Core Reading 4 items
    1. Foundations of Marketing 6e - John FahyDavid Jobber 2019

      Book Core

    2. Foundations of marketing - John Fahy, David Jobber c2015

      Book Core

    3. Foundations of marketing - Fahy, John, Jobber, David c2012

      Book Core This book is core reading on the module. It contains the case studies that we will be working on in the seminars. Access to the fourth edition of the book is essential, as the case studies in the third edition are different.

  2. Further Reading 16 items
    Below you will find books that will provide further perspectives on aspects covered by the core text-book.
    1. Digital branding - Daniel Rowles 2018

      Book Further

    2. Advanced Marketing Management: Principles, Skills and Tools - Dr Nikolaos DimitriadisNeda Jovanovic DimitriadisDr Jillian Ney& 0 more 2018

      Book Further

    3. Essentials of marketing - Jim Blythe, Jane Martin 2016

      Book Further

    4. Essentials of marketing - Jim Blythe, Jane Martin 2019 (electronic resource)

      Book Further EBook

    5. Marketing planning: strategy, environment and context - Blythe, Jim, Megicks, Phil 2010

      Book Further

    6. Marketing planning: strategy, environment and context - Blythe, Jim, Megicks, Phil 2010 (electronic resource)

      Book Further

    7. Marketing plans: how to prepare them, how to profit from them - Malcolm McDonald, Hugh Wilson 2016 (electronic resource)

      Book 

    8. Marketing plans: how to prepare them, how to use them - Malcolm McDonald, Hugh Wilson 2011

      Book Further

    9. Essential guide to marketing planning - Marian Burk Wood 2017 (electronic resource)

      Book Further

    10. Essential guide to marketing planning - Marian Burk Wood 2013

      Book Further

    11. Marketing management: a strategic decision-making approach - Mullins, John W., Walker, Orville C. c2013

      Book Further

    12. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2019, ©2020

      Book Further This book is in some ways a more comprehensive version of Foundations of Marketing by Fahy and Jobber (2012).

    13. Marketing management - Philip Kotler, Kevin Lane Keller 2016

      Book Further

    14. Marketing management | ebook - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

  3. Optional Reading 5 items
    Below you will suggestions for books available in the library that would help you completing the assessments on the module.
    1. A preface to marketing management - J. Paul Peter, James H. Donnelly 2014

      Book Optional

    2. Marketing management: a relationship approach - Svend Hollensen 2019, ©2019 (electronic resource)

      Book Optional

    3. Marketing: a brief introduction - Stokes, David, Lomax, Wendy 2008

      Book Optional

    4. Principles of marketing - Brassington, Frances, Pettitt, Stephen 2006

      Book Optional

  4. Journals 9 items
    A large number of journals are available via the Online Library. Below you will find some appropriate suggestions where you may find articles that will be of relevance to the first assessment on the module.
    1. Marketing

      Journal Optional

  5. Mintel and Euromonitor reports of relevance to the marketing plan 5 items
    Mintel and Key Note market research reports will prove invaluable to the work on the marketing plan that you will complete on the module. Recommendations have been provided below, but you may wish to search further.
  6. Market Research Reports 2 items
    1. Mintel Oxygen - E-databases A-Z - University of Central Lancashire

      Webpage Core Mintel provides invaluable access to a very large number of up-to-date market research reports. Make sure that you use this resource when completing your marketing plan.

    2. Passport GMID - E-databases A-Z - University of Central Lancashire

      Webpage Core Passport GMID is a global market information database and analysis tool containing comprehensive data and reports across all industries, countries and consumers. It includes 10+ million internationally comparable market statistics on industries, countries and consumers together with 18,000 full text market reports, company reports and country reports.

  7. Databases for company information 2 items
    1. FAME - E-databases A-Z - University of Central Lancashire

      Webpage Core FAME contains information for companies in the UK and Ireland.

    2. OSIRIS - E-databases A-Z - University of Central Lancashire

      Webpage Core OSIRIS is a comprehensive database of listed companies, banks and insurance companies around the world.