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  1. NOTE:

     

    This indicative reading list is under constant review. A definitive reading list will be issued to students in the Module Information Pack when teaching on the module commences.

     

    Referencing requirements

    For this module, and all the modules you take in the School of Business, you are required to use the Harvard referencing system as shown in the LBS Guide to Standard Referencing:

    https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/Gm3mmGk6sM3R89srtkqxdM358Z

     

     

  2. Essential Reading 3 items
    1. Exploring public relations - Ralph Tench, Liz Yeomans 2014

      Book Core

    2. Exploring public relations - Ralph Tench, Liz Yeomans 2014 (electronic resource)

      Book Core

    3. Handbook of public relations - Robert L. Heath, Gabriel Vasquez c2001

      Book Core

  3. Recommended Reading 8 items
    1. Marketing and public relations for museums, galleries, cultural and heritage attractions - Ylva French, Sue Runyard, ebrary, Inc 2011 (electronic resource)

      Book Further

    2. Social media communication concepts, practices, data, law and ethics - Jeremy Harris Lipschultz 2018, ©2018 (electronic resource)

      Book Further

    3. Social media communication: concepts, practices, data, law and ethics - Jeremy Harris Lipschultz 2017

      Book Further