This list relates to the period 2018/19 which ended on 31/08/2019
This list has a newer version. Click here to view
This list has been archived
  1. Reading List 29 items
    1. Books - Core 3 items
      1. Social Marketing: From Tunes to Symphonies - Christine Hastings, Gerard; Domegan 2014

        Book Core

    2. Books - Further 14 items
      1. Corporate social responsibility, governance and corporate reputation - Petter Gottschalk c2011 (electronic resource)

        Book Further EBook

      2. Profits and sustainability: a history of green entrepreneurship - Geoffrey Jones 2017, ©2017 (electronic resource)

        Book Further

      3. The Oxford handbook of corporate social responsibility - Andrew Crane 2009

        Book Further

      4. Strategic corporate social responsibility: stakeholders in a global environment - William B. Werther, David Chandler 2006

        Book Further

      5. Key concepts in corporate social responsibility - Suzanne Benn, Dianne Bolton 2011 (electronic resource)

        Book Further

      6. The handbook of communication and corporate reputation - Craig E. Carroll 2013 (electronic resource)

        Book Further

      7. Business and sustainability - Mick Blowfield 2013

        Book Further

      8. Principles and practice of social marketing: an international perspective - Robert J. Donovan, Nadine Henley 2010 (electronic resource)

        Book Further EBook

      9. Social marketing: why should the Devil have all the best tunes? - Gerard Hastings 2007

        Book Further

      10. Social marketing: changing behaviors for good - Nancy R. Lee, Philip Kotler 2016

        Book Further

    3. Journals 12 items
      You can access a wide range of online journals using Library Online e-resources and clicking on e-journals (by title) or by searching online academic databases. Examples of available journals include the following
      1. European journal of marketing (Online) - European journal of marketing (Online) 1971

        Journal 

      2. Journal of marketing (Online) - Journal of marketing (Online) 1936

        Journal 

      3. Journal of marketing management (Helensburgh, Scotland) - Journal of marketing management (Helensburgh, Scotland) 1985

        Journal 

      4. Journal of service research (Online) - Journal of service research (Online) 1998

        Journal 

      5. Journal of services marketing (Online) - Journal of services marketing (Online) 1987

        Journal 

      6. Marketing (London, England) - Marketing (London, England) 1968

        Journal 

      7. Social marketing quarterly (Online) - Social marketing quarterly (Online) 1994

        Journal 

    4. Websites 0 items
      Please also check Blackboard and the online reading list for recommended web links.