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  1. General Note: 1 item
    1. Students who succeed in this module are those who read more widely around the topic we cover each week and make use of a range of resources.

      Below the 'Reading for Lectures 1 to 21' section are lists of recommended books and journals.

      (It is recommended that you familiarise yourself with the journals and keep up to date with relevant newly published journal articles.)

       

      This reading list is divided into 6 sections:

      • Reading for Lectures 1 to 21 (The core reading listed for each week is essential)
      • Assignment Tutorials
      • Recommended Books - Further Reading
      • Recommended Journals - Further Reading
      • E-Databases
      • UCLan Library Online Resources for Sport Studies/Marketing

  2. Reading for Lectures 1 to 21 154 items
    1. Lecture 1: The Nature of 21st Century Sports Marketing 6 items
      Note: The items marked core are essential reading for the lecture
      1. Books 4 items
        1. Core Reading 4 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 1

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 1 [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Chapter 1

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Chapter 1

      2. Journal Articles 1 item
        1. Further Reading 1 item
      3. Webpages 1 item
        Link working Oct 2015
        1. Optional Reading 1 item
    2. Lecture 2: Sports Marketing Planning 9 items
      Note: The items marked core are essential reading for the lecture
      1. Books 4 items
        1. Core Reading 4 items
          1. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 21 [Also available as an Electronic Resource]

          2. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 21

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 2

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 2

      2. Journal Articles 1 item
        1. Further Reading 1 item
          1. Digitised resources 1 item
            1. Marketing Planning Best Practice. - Dibb, Sally 2001

              Article Further Digitised article available via Online link.

      3. Webpages 4 items
        All links working Oct 2015
        1. Optional Reading 4 items
          1. Indian Premier League (IPL) SWOT Analysis - Marketing Teacher.com

            Website Optional On the resulting webpage under the heading Marketing Lessons scroll down to and click on SWOT Analysis. Then scroll down to and click on Indian Premier League (the website may be slow)

          2. Nke SWOT Analysis - Marketing Teacher.com

            Website Optional On the resulting webpage under the heading Marketing Lessons scroll down to and click on SWOT Analysis. Then scroll down to and click on Nike SWOT (the website may be slow)

          3. Q&A with Umbro marketing boss Trevor Cairns - Marketing Week - Parsons Russell 28/07/2010

            Webpage Optional To view the article you will need to register with the website (free).

          4. World Cup marketing winners - Marketing Week - Parsons Russell 12/07/2010

            Webpage Optional To view the article you will need to register with the website (free).

    3. Lecture 3: Market Segmentation, Targeting and Positioning 5 items
      Note: The items marked core are essential reading for the lecture
      1. Books 3 items
        1. Core Reading 3 items
          1. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 7 [Also available as an Electronic Resource]

          2. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 7

          3. Sport marketing - Bernard James Mullin, Stephen Hardy, William Anthony Sutton 2014

            Book Core Read chapter 5

      2. Journal Articles 1 item
        1. Further Reading 1 item
      3. Webpages 1 item
        Link working Oct 2015
        1. Optional Reading 1 item
    4. Lecture 4: Market Segmentation and Positioning 5 items
      Note: The items marked core are essential reading for the lecture
      1. Books 2 items
        1. Core Reading 2 items
          1. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 6

          2. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 6

      2. Journal Articles 2 items
        1. Further Reading 2 items
          1. Marketing Sport to Asian-American Consumers. - Clarke III, Irvine Mannion, Ryan 2006

            Article Further

      3. Webpages 1 item
        Link working Oct 2015
        1. Optional Reading 1 item
          1. Football culture? Umbro's made for it - Marketing Week - Jack, Louise 01/12/2009

            Webpage Optional To view the article you will need to register with the website (free).

    5. Lecture 5: Sports Marketing Research - 1 7 items
      Note: The items marked core are essential reading for the lecture
      1. Books 4 items
        1. Core Reading 4 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 8

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 8 [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 3

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 3

      2. Journal Articles 1 item
        1. Further Reading 1 item
          1. How to use Facebook in your market research. - Casteleyn, Jordi Mottart, André, Rutten, Kris 2009

            Article Further

      3. Webpages 2 items
        All links working Oct 2015
        1. Optional Reading 2 items
          1. Sport England - Tracking Trends [Strategic Monitoring]

            Webpage Optional This is an archived Sport England web page.

    6. Lecture 6: Sports Marketing Research - 2 7 items
      Note: The items marked core are essential reading for the lecture
      1. Books 4 items
        1. Core Reading 4 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 8

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 8 [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Further Read chapter 3

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Further Read chapter 3

      2. Journal Articles 1 item
        1. Further Reading 1 item
          1. How to use Facebook in your market research. - Casteleyn, Jordi Mottart, André, Rutten, Kris 2009

            Article Further

      3. Webpages 2 items
        All links working Oct 2015
        1. Optional Reading 2 items
          1. Sport England - Tracking Trends [Strategic Monitoring]

            Webpage Optional This is an archived Sport England web page.

    7. Lectures 7 & 8: Sports Product Development and Management 14 items
      Note: The items marked core are essential reading for the lecture
      1. Books 4 items
        1. Core Reading 4 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 9

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 9 [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 8

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 8

      2. Journal Articles 2 items
        1. Further Reading 2 items
      3. Webpages 8 items
        All links working Oct 2015
        1. Optional Reading 8 items
          1. Reebok creates trainer creation iPhone app - Marketing Week 12/05/2009

            Webpage Optional To view the article you will need to register with the website (free).

          2. Selling a whole new ball game - Marketing Week - Fernandez, Joe 13/10/2009

            Webpage Optional To view the article you will need to register with the website (free).

    8. Lectures 9 & 10: The Marketing Mix - The Role and Importance of Price 5 items
      Note: The items marked core are essential reading for the lecture
      1. Books 3 items
        1. Core Reading 3 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 15

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 15. [Also available as an Electronic Resource]

          3. Sport marketing - Mullin, Bernard James, Hardy, Stephen, Sutton, William Anthony 2007

            Book Core Read chapter 10 [in 3rd edition only]

      2. Journal Articles 1 item
        1. Further Reading 1 item
          1. Pricing a Sporting Club Membership Package. - Daniel, Kerry Johnson, Lester W. 2004

            Article Further

      3. Webpages 1 item
        Link working Oct 2015
        1. Optional Reading 1 item
    9. Lecture 11: Place and Distribution 8 items
      Note: The items marked core are essential reading for the lecture
      1. Books 3 items
        1. Core Reading 3 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapters 16 and 17. [Also available as an Electronic Resource]

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapters 16 and 17. [Also available as an Electronic Resource]

          3. Sport marketing - Mullin, Bernard James, Hardy, Stephen, Sutton, William Anthony 2007

            Book Core Read chapter 14 [in 3rd edition only]

      2. Journal Articles 2 items
        1. Further Reading 2 items
      3. Webpages 3 items
        All links working Oct 2015
        1. Optional Reading 3 items
          1. FourSquare - Marketing Potential or Waste of Time? - Marketing Week

            Webpage Optional To view the article you will need to register with the website (free).

    10. Lecture 12: Sports Advertising 15 items
      Note: The items marked core are essential reading for the lecture
      1. Books 6 items
        1. Core Reading 6 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 11

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 11. [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 10

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 10

          5. Sport marketing - Mullin, Bernard James, Hardy, Stephen, Sutton, William Anthony 2007

            Book Core Read chapter 11 [in 3rd edition only]

          6. Sports marketing - Fullerton, Sam 2010

            Book Core Read chapter 16

      2. Journal Articles 3 items
        1. Further Reading 3 items
          1. The Effectiveness of Combining Online and Print Advertisements. - Wakolbinger, Lea M. Denk, Michaela, Oberecker, Klaus 2009

            Article Further

      3. Webpages 6 items
        All links working Oct 2015
        1. Optional Reading 6 items
          1. Ennis to star in global Adidas campaign - Marketing Week - Clewes, Marie-Louise 3/08/10

            Webpage Optional To view the article you will need to register with the website (free).

          2. Television wins the World Cup coverage battle - Marketing Week - Cooper, Lou 27/04/10

            Webpage Optional To view the article you will need to register with the website (free).

    11. Lecture 13: Public Relations 8 items
      Note: The items marked core are essential reading for the lecture
      1. Books 2 items
        1. Core Reading 2 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 14

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 14 [Also available as an Electronic Resource]

      2. Journal Articles 2 items
        1. Further Reading 2 items
      3. Webpages 4 items
        All links working Oct 2015
        1. Optional Reading 4 items
    12. Lectures 14 to 16: Digital and Social Media Marketing 23 items
      Note: The items marked core are essential reading for the lectures
      1. Books 5 items
        1. Core Reading 5 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 13

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 13. [Also available as an Electronic Resource]

          3. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

            Book Core Read chapter 18

      2. Journal Articles 4 items
        1. Futher Reading 4 items
      3. Webpages 14 items
        All links working Oct 2015
        1. Optional Reading 14 items
          1. How Social Media is Changing the Future of Sports Marketing - Digital Sport [previously on UK Sports Network site]

            Webpage Optional

    13. Lecture 17: Sales Promotion 4 items
      Note: The items marked core are essential reading for the lecture
      1. Books 3 items
        1. Core Reading 3 items
          1. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 10

          2. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 10

          3. Sport marketing - Mullin, Bernard James, Hardy, Stephen, Sutton, William Anthony 2007

            Book Core Chapter 11

      2. Webpages 1 item
        Link working Oct 2015
        1. Optional Reading 1 item
          1. Field marketing: Reach out to your audience when football fever strikes - Marketing Week

            Webpage Optional To view the article you will need to register with the website (free).

    14. Lecture 18: Sports Sponsorship 18 items
      Note: The items marked core are essential reading for the lecture
      1. Books 5 items
        1. Core Reading 5 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 13

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 13 [Also available as an Electronic Resource]

          3. Sports marketing: a strategic perspective | ebook - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 11

          4. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015

            Book Core Read chapter 11

          5. Sports marketing - Fullerton, Sam 2010

            Book Core Read chapter 7

      2. Journal Articles 1 item
        1. Further Reading 1 item
          1. Sponsorship-linked Marketing: Opening The Black Box - T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy 06/2005

            Article 

      3. Webpages 12 items
        All links working Oct 2015
        1. Optional Reading 12 items
          1. Betfair plays a game of two sides - Marketing Week

            Webpage Optional To view the article you will need to register with the website (free).

          2. Cadbury to launch unconventional Olympic ads - Marketing Week - Baker Rosie 02/08/2010

            Webpage Optional To view the article you will need to register with the website (free).

          3. Coca-Cola Finishes Top of OP Index - Sports Business News Aug 2008

            Webpage Optional On the resulting webpage under the heading Thursday, 20th August 2008 scroll down to the article 'Coca-Cola Finishes Top of OP Index'

          4. P&G aiming for gold with Olympic partnership - Marketing Week - Parsons, Russell 29 Jul 2010

            Webpage Optional To view the article you will need to register with the website (free).

    15. Lecture 19: Marketing Events 7 items
      1. Books 5 items
        1. Core Reading 2 items
          1. Experiential marketing: a practical guide to interactive brand experiences - Shaz Smilansky 2018

            Book Core Read chapter1

        2. Further Reading 3 items
          1. Sport & Event Marketing - Pope, Nigel, Turco, Doug 2001

            Book Further

          2. Strategic sports event management - Masterman, Guy 2014

            Book Further Also available as an Electronic Resource

          3. Strategic sports event management | ebook - Guy Masterman 2014 (electronic resource)

            Book Further

      2. Journal Articles 1 item
        1. Further Reading 1 item
      3. Webpages 1 item
        1. Optional Reading 1 item
          Link working Oct 2015
    16. Lecture 20: Sports Branding 5 items
      1. Books 2 items
        1. Core Reading 2 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 10

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 10 [Also available as an Electronic Resource]

      2. Journal Article 2 items
        1. Further Reading 2 items
      3. Webpages 1 item
        1. Optional Reading 1 item
          1. On your marks to be a serious brand contender - Marketing Week - Barnett, Michael 29 Sep 2010

            Webpage Optional To view the article you will need to register with the website (free).

    17. Lecture 21: Relationship Marketing 8 items
      1. Books 2 items
        1. Core Reading 2 items
          1. The marketing of sport | ebook - John G. Beech, Simon Chadwick 2007 (electronic resource)

            Book Core Read chapter 3

          2. The marketing of sport - Beech, John G., Chadwick, Simon 2007

            Book Core Read chapter 3. [Also available as an Electronic Resource]

      2. Journal Articles 2 items
        1. Further Reading 2 items
      3. Webpages 4 items
        Links working Oct 2015
        1. Optional Reading 4 items
          1. Building a community is key to brand development - Marketing Week - Costa, MaryLou 25 Aug 2010

            Webpage Optional To view the article you will need to register with the website (free).

  3. Assignment Tutorials 6 items
    1. Books 2 items
      1. Further Reading 2 items
        1. The power of the pitch: transform yourself into a more persuasive presenter and win more business - Hankins, Gary 2005

          Book Further Also available as an Electronic Resource

    2. Webpages 4 items
      1. Core Reading 4 items
        1. Lynda.com | Student Support | University of Central Lancashire

          Webpage  To access the Lynda resource, visit 'www.lynda.com' and select 'Sign In'. Next, select 'Sign in with your organisation portal' and enter 'www.uclan.ac.uk'. You will then need to login using your University credentials (via the Shibboleth login screen). Alternatively, download the Lynda app and access Lynda.com directly.

        2. presentation skills - Lynda.com | UCLan subscribed

          Audio-visual document  To access the Lynda resource, visit 'www.lynda.com' and select 'Sign In'. Next, select 'Sign in with your organisation portal' and enter 'www.uclan.ac.uk'. You will then need to login using your University credentials (via the Shibboleth login screen). Alternatively, download the Lynda app and access Lynda.com directly.

  4. Recommended Books - Further Reading 40 items
    In order to succeed in this module you are expected to read more widely around the topic we cover each week. Below is a list of useful books that might help you in this respect
    1. Advanced theory and practice in sport marketing | ebook - Eric C. Schwarz, Jason D. Hunter 2018, ©2018 (electronic resource)

      Book Further

    2. Advanced theory and practice in sport marketing - Eric C. Schwarz, Jason D. Hunter 2018

      Book Further Also available as an Electronic Resource

    3. Essentials of marketing | ebook - Frances Brassington, Stephen Pettitt 2013 (electronic resource)

      Book Further

    4. Essentials of marketing | ebook - Frances Brassington, Stephen Pettitt, dawsonera 2013 (electronic resource)

      Book Further

    5. Essentials of marketing - Brassington, Frances, Pettitt, Stephen 2013.[ie2012]

      Book Further Also available as an Electronic Resource

    6. Essentials of marketing communications | ebook - Jim Blythe, dawsonera 2006 (electronic resource)

      Book Further

    7. Essentials of marketing communications - Blythe, Jim 2006

      Book Further Also available as an Electronic Resource

    8. Fundamentals of sport marketing - Brenda G. Pitts, David Kent Stotlar 2013

      Book Further

    9. Global marketing | ebook - Svend Hollensen 2017 (electronic resource)

      Book Further

    10. Global marketing - Svend Hollensen 2017

      Book Further

    11. Integrated marketing communications | ebook - David Pickton, Amanda Broderick 2005 (electronic resource)

      Book Further

    12. Integrated marketing communications | ebook - David Pickton, Amanda Broderick 2005 (electronic resource)

      Book Further

    13. Integrated marketing communications - David Pickton, Amanda Broderick 2005

      Book Further Also available as an Electronic Resource

    14. International marketing - Michael R. Czinkota, Ilkka A. Ronkainen 2013.[ie 2012

      Book 

    15. International marketing strategy: analysis, development and implementation - Isobel Doole, Robin Lowe, Alexandra J. Kenyon 2019, ©2019

      Book Further

    16. Leisure marketing: a global perspective | ebook - Susan Horner, John Swarbrooke 2005 (electronic resource)

      Book Further

    17. Leisure marketing: a global perspective | ebook - Susan Horner, John Swarbrooke 2005 (electronic resource)

      Book Further

    18. Leisure marketing: a global perspective - Horner, Susan, Swarbrooke, John 2005

      Book Further Also available as an Electronic Resource

    19. Marketing: an introduction | ebook - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik 2017 (electronic resource)

      Book Further

    20. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc O. Opresnik 2017

      Book Further

    21. Marketing and football: an international perspective - Desbordes, Michel 2007

      Book Further

    22. Marketing communications - John Egan 2015

      Book Further

    23. Marketing management | ebook - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    24. Marketing management - Philip Kotler, Kevin Lane Keller 2016

      Book Further

    25. Marketing the sports organisation: building networks and relationships - Ferrand, Alain, McCarthy, Scott 2009

      Book Further Also available as an Electronic Resource

    26. Principles and practice of marketing - Blythe, Jim 2014[i.e.2013

      Book Further

    27. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

      Book Further

    28. Principles of services marketing - Adrian Palmer 2014

      Book Further

    29. Relationship marketing: exploring relational strategies in marketing - Egan, John 2011

      Book Further Also available as an Electronic Resource

    30. Service management and marketing: managing the service profit logic - Christian Grönroos 2015

      Book Further

    31. Simply marketing communications - Fill, Chris 2006

      Book Further Also available as an Electronic Resource

    32. Simply marketing communications | ebook - Chris Fill 2006 (electronic resource)

      Book Further

    33. Sport promotion and sales management - Irwin, Richard L., Sutton, William Anthony, McCarthy, Larry M. 2008

      Book Further

    34. The social media marketing book - Zarrella, Dan c2010

      Book Further Also available as an Electronic Resource

    35. The social media marketing book | ebook - Dan Zarrella c2010 (electronic resource)

      Book Further

  5. Recommended Journals - Further Reading 14 items
    The list of online journals below often carry articles relating to the topics covered in the module. The Electronic Resource links take you to the E-Journals A-Z from where you can navigate to a year/volume/issue menu.
    1. LEISURE MANAGEMENT

      Journal  Print copies are available in the Library 1st floor journal collection at 790.1.

    2. Marketing

      Journal  NOT the Toronto version

    3. SPORT BUSINESS INTERNATIONAL

      Journal  Print copies (2010 - 2013 only) are available in the Library 1st floor journal collection at 796

  6. E-databases - links provided by UClan Library 2 items
    1. Keynote Reports

      Website  Follow the instructions on the resulting webpage for on/off site access

    2. Mintel Oxygen - consumer market research reports

      Website  Follow the instructions on the resulting webpage for on/off site access

  7. Resources for Sport Studies in UCLan 2 items