1. Books 59 items
    1. The SAGE handbook of social research methods - Pertti Alasuutari, Leonard Bickman, Julia Brannen 2008 (electronic resource)

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    2. Qualitative data analysis with NVivo - Kristi Jackson, Patricia Bazeley 2019

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    3. Qualitative data analysis: a methods sourcebook - Matthew B. Miles, A.M. Huberman, Johnny Saldaña 2020

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    4. Handbook of Qualitative Research Methods in Marketing - Russell W. Belk February 28, 2007 (Hardcover)

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    5. Qualitative research methods for the social sciences - Howard Lune, Bruce L. Berg 2017

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    6. Qualitative research methods for the social sciences | ebook - Howard Lune, Bruce L. Berg 2017 (electronic resource)

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    7. Introduction to research methods - Robert B. Burns 2000

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    8. Research methods in education | 8th edition - Louis Cohen, Lawrence Manion, Keith Morrison 2017

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    9. Research design: qualitative, quantitative & mixed methods approaches - John W. Creswell, J. David Creswell 2018

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    10. Qualitative research methods in public relations and marketing communications - Christine Daymon, Immy Holloway 2011 (electronic resource)

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    11. Qualitative research methods in public relations and marketing communications - Christine Daymon, Immy Holloway 2002

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    12. The good research guide: for small-scale social research projects - Martyn Denscombe 2017, ©2017 (electronic resource)

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    13. The Sage handbook of qualitative research - Norman K. Denzin, Yvonna S. Lincoln c2011

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    14. Elite and Specialized Interviewing - Lewis Anthony Dexter 2006 (electronic resource)

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    15. An introduction to qualitative research - Uwe Flick 2018

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    16. Investigating communication: an introduction to research methods - Lawrence R. Frey, Carl H. Botan, Gary L. Kreps c2000

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    17. Developing a questionnaire - Bill Gillham 2007

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    18. Developing a questionnaire - Bill Gillham 2007 (electronic resource)

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    19. Doing your masters dissertation: realizing your potential as a social scientist - Chris Hart 2005

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    20. Handbook of public relations - Robert L. Heath, Gabriel Vasquez c2001

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    21. Handbook of public relations - Robert L. Heath, Gabriel Vasquez, ebrary, Inc c2001 (electronic resource)

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    22. Public relations and social theory: key figures and concepts - Øyvind Ihlen, Magnus Fredrikson, Betteke van Ruler 2009

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    23. Public relations and social theory: key figures and concepts - Øyvind Ihlen, Magnus Fredrikson, Betteke van Ruler 2009 (electronic resource)

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    24. A handbook of media and communication research: qualitative and quantitative methodologies - Klaus Bruhn Jensen c2012

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    25. Doing your literature review: traditional and systematic techniques - Jill Jesson, Lydia Matheson, Fiona M. Lacey 2011

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    26. Doing internet research: critical issues and methods for examining the Net - Steve Jones 1998

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    27. The SAGE handbook of quantitative methodology for the social sciences - David Kaplan 2004 (electronic resource)

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    28. Content analysis: an introduction to its methodology - Klaus Krippendorff c2013

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    29. Focus groups: a practical guide for applied research - Richard A. Krueger, Mary Anne Casey 2015

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    30. Research methodology: a step-by-step guide for beginners - Ranjit Kumar 2019

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    31. Interviews: learning the craft of qualitative research interviewing - Svend Brinkmann, Steinar Kvale 2015

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    32. Doing cross-cultural research: ethical and methodological perspectives - Pranee Liamputtong 2008

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    33. Focus group methodology: principles and practice - Pranee Liamputtong 2011

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    34. Basic Marketing Research 1 Aug. 2013

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    35. Qualitative researching - Jennifer Mason 2018

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    36. Social research: an introduction - Matthew David, Carole D. Sutton 2011

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    37. Critical theory and methodology - Raymond A. Morrow, David D. Brown c1994

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    38. The Content Analysis Guidebook - Kimberly A. Neuendorf December 15, 2001 (Paperback)

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    39. Social research methods: qualitative and quantitative approaches - William Lawrence Neuman 2014 (electronic resource)

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    40. Social research methods: qualitative and quantitative approaches - William Lawrence Neuman c2011

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    41. Questionnaire design, interviewing and attitude measurement - A. N. Oppenheim 1992

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    42. Developing effective research proposals - Keith Punch 2016

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    43. Handling qualitative data: a practical guide - Lyn Richards c2015

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    44. The coding manual for qualitative researchers - Johnny Saldaña 2016[i.e.2015

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    45. Research methods for business students - Mark Saunders, Philip Lewis, Adrian Thornhill 2016

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    46. Research methods for business students | ebook - M. N. K. Saunders, Philip Lewis, Adrian Thornhill 2019, ♭2019 (electronic resource)

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    47. Doing qualitative research - David Silverman 2017

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    48. Interpreting qualitative data - David Silverman 2019

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    49. Qualitative research: issues of theory, method and practice - David Silverman 2011

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    50. Action research - Ernest T. Stringer 2013

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    51. Public relations metrics: research and evaluation - Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič 2008

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    52. Case study research: design and methods - Robert K. Yin 2014

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  2. Journals 14 items
  3. Websites 11 items
  4. Additional Reading

     

    Students are advised to read quality newspapers on a regular basis and to follow developments in consumer affairs and business in the media (radio, television, and internet)

    as well as reading from practitioner publications. Students will also be provided with online materials.