1. Core reading 4 items
    1. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He 2020

      Book Core

    2. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He 2020 (electronic resource)

      Book Core

    3. MKTG12: principles of marketing - Charles W. Lamb, Joseph F. Hair, Carl McDaniel 2019

      Book Core

    4. MKTG 12: principles of marketing - Charles W. Lamb, Joseph F. Hair, Carl McDaniel 2019 (electronic resource)

      Book Core

  2. Additional reading 43 items
    1. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc O. Opresnik 2020

      Book 

    2. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik 2020 (electronic resource)

      Book 

    3. Social media marketing: a strategic approach - Melissa S. Barker, Donald Barker, Nicholas F. Bormann, Mary Lou Roberts 2017

      Book 

    4. Social media marketing: a strategic approach - Mary Lou Roberts, Nicholas F. Bormann, Donald Barker, Melissa S. Barker 2016 (electronic resource)

      Book 

    5. Principles and practice of marketing - Jim Blythe 2014[i.e.2013

      Book 

    6. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013

      Book 

    7. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013 (electronic resource)

      Book 

    8. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013 (electronic resource)

      Book 

    9. Digital Marketing Trends - Martin Waxman

      Audio-visual document 

    10. Digital marketing - Dave Chaffey, Fiona Ellis-Chadwick 2019

      Book 

    11. Digital marketing - Dave Chaffey, Fiona Ellis-Chadwick 2019 (electronic resource)

      Book 

    12. Marketing communications - Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd 2014

      Book 

    13. Marketing communications - Lynne Eagle 2015 (electronic resource)

      Book 

    14. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull 2016

      Book 

    15. Marketing communications: touchpoints, sharing and disruption - Chris Fill, Sarah Turnbull 2019 (electronic resource)

      Book 

    16. Global marketing - Warren J. Keegan, Mark C. Green 2017

      Book 

    17. Global marketing | ebook - Warren J. Keegan, Mark C. Green 2016 (electronic resource)

      Book 

    18. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    19. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (ie 2015)

      Book 

    20. Introduction to marketing - Carl McDaniel 2013

      Book 

    21. Introduction to marketing - Carl McDaniel, Charles W. Lamb, Joseph F. Hair c2013 (electronic resource)

      Book 

    22. Connect: how to use data and digital marketing to create lifetime customers - Lars Birkholm Petersen, Ron Person, Christopher Nash 2014 (electronic resource)

      Book 

    23. Why social media matters: school communication in the digital age - Kitty Porterfield, Meg Carnes 2012

      Book 

    24. Lesikar's business communication: connecting in a digital world - Kathryn Rentz, Paula Lentz, Raymond Vincent Lesikar 2014

      Book 

    25. Consumer behaviour: a European perspective - Michael R. Solomon 2019 (electronic resource)

      Book 

    26. Consumer behaviour: a European perspective - Michael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary J. Bamossy 2019

      Book 

    27. Direct and digital marketing in practice - Brian Thomas, Matthew Housden 2017 (electronic resource)

      Book 

    28. Communicate! - Kathleen S. Verderber, Deanna D. Sellnow, Rudolph F. Verderber 2017

      Book