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  1. This indicative reading list is under constant review. A definitive reading list will be issued to students in the Module Information Pack when teaching on the module commences.

     

    Referencing requirements

    For this module, and all the modules you take in the School of Business, you are required to use the Harvard referencing system as shown in the LBS Guide to Standard Referencing:

    https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/Gm3mmGk6sM3R89srtkqxdM358Z

  2. Essential Reading 3 items
    1. Research methods for business students - Mark Saunders, Philip Lewis, Adrian Thornhill 2015

      Book Core

    2. Research methods for business students - Mark Saunders, Philip Lewis, Adrian Thornhill 2016 (electronic resource)

      Book Core

    3. Business research methods - Alan Bryman, Emma Bell 2015

      Book Core

  3. Recommended Reading 1 item
    1. Qualitative data analysis: a methods sourcebook - Matthew B. Miles, Johnny Saldaña, A. Michael Huberman 2014

      Book Further

  4. Dissertation Subject Readings 8 items
    1. Social media communication concepts, practices, data, law and ethics - Jeremy Harris Lipschultz 2018, ©2018 (electronic resource)

      Book 

    2. Social media communication: concepts, practices, data, law and ethics - Jeremy Harris Lipschultz 2017

      Book