1. Core reading 4 items
    1. Marketing research: an applied approach - Naresh K. Malhotra, David F. Birks, Peter Wills 2012

      Book Core

    2. Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F. Birks 2017 (electronic resource)

      Book Core

    3. The practice of market research: an introduction - Yvonne McGivern 2013 (electronic resource)

      Book Core

    4. The practice of market research: an introduction - Yvonne McGivern 2013

      Book 

  2. Further reading 12 items
    1. Marketing research: tools & techniques - Nigel Bradley 2013

      Book Further

    2. Interviews: learning the craft of qualitative research interviewing - Svend Brinkmann, Steinar Kvale 2015

      Book Further

    3. Qualitative inquiry & research design: choosing among five approaches - John W. Creswell, Cheryl N. Poth 2017

      Book Further

    4. Developing a questionnaire - Bill Gillham 2007

      Book Further

    5. Developing a questionnaire - Bill Gillham 2007 (electronic resource)

      Book Further

    6. The coding manual for qualitative researchers - Johnny SaldanĖƒa 2016

      Book Further

    7. Research methods for business students - M. N. K. Saunders, Philip Lewis, Adrian Thornhill 2019

      Book Further

    8. Research methods for business students - M. N. K. Saunders, Philip Lewis, Adrian Thornhill 2019 (electronic resource)

      Book Further

    9. Marketing research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day 2013

      Book 

  3. Journals 9 items
    1. Journal of advertising research - Advertising Research Foundation, World Advertising Research Centre

      Journal 

    2. The journal of consumer research - American Association for Public Opinion Research, University of Chicago. Press 1974]-

      Journal 

    3. Journal of marketing - American Marketing Association, American Marketing Society, National Association of Marketing Teachers 1936-

      Journal 

    4. Journal of marketing research - American Marketing Association 1964-

      Journal 

  4. Useful websites 12 items