1. Core Reading 3 items
    1. New consumer marketing: managing a living demand system - Susan Baker 2003

      Book Core Also available as an Electronic Resource

    2. New consumer marketing: managing a living demand system - Susan Baker, Margrit Bass, dawsonera c2003 (electronic resource)

      Book Core

    3. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2019, ©2020

      Book Core

  2. Further Reading 25 items
    1. Marketing: an introduction | ebook - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik 2020 (electronic resource)

      Book Further

    2. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc O. Opresnik 2020

      Book Further

    3. Principles and practice of marketing - Jim Blythe 2014[i.e.2013

      Book Further

    4. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013.[ie2012

      Book Further Also available as an Electronic Resource

    5. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013, ©2013 (electronic resource)

      Book Further

    6. Essentials of marketing - Frances Brassington, Stephen Pettitt, dawsonera 2013 (electronic resource)

      Book Further

    7. Principles of marketing - Frances Brassington, Stephen Pettitt 2006

      Book Further

    8. Marketing management and strategy - Peter Doyle, Philip Stern 2006

      Book Further Also available as an Electronic Resource

    9. Marketing management and strategy - Peter Doyle, Phil Stern, dawson 2006 (electronic resource)

      Book Further

    10. Marketing: concepts and strategies - Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 2019

      Book Further Also available as an Electronic Resource

    11. Marketing: concepts and strategies - Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 2019, ©2019 (electronic resource)

      Book Further

    12. The CIM handbook of strategic marketing - Colin Egan, M. J. Thomas, Chartered Institute of Marketing 1998

      Book Further Also available as an Electronic Resource

    13. The CIM handbook of stategic marketing - Colin Egan, M. J. Thomas, Chartered Institute of Marketing, dawsonera 1998 (electronic resource)

      Book Further

    14. Marketing strategy and competitive positioning - Graham J. Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee 2020

      Book Further

    15. Marketing strategy and competitive positioning | ebook - Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee 2019 (electronic resource)

      Book Further

    16. Marketing management - Philip Kotler, Kevin Lane Keller 2016

      Book Further

    17. Marketing management | ebook - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    18. Malcolm McDonald on marketing planning: understanding marketing plans and strategy - Malcolm McDonald, Malcolm McDonald 2008

      Book Further Also available as an Electronic Resource

    19. Marketing: a complete guide - Malcolm McDonald, Martin Christopher, Margrit Bass, Susan Baker 2003

      Book Further Also available as an Electronic Resource

    20. Marketing: a complete guide - Malcolm McDonald, Martin Christopher 2003 (electronic resource)

      Book Further

    21. Marketing: real people, real decisions - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes 2013

      Book Further

    22. Marketing: real people, real decisions - Michael R. Solomon, Elnora W. Stuart, Greg W. Marshall, Bradley R. Barnes 2013 (electronic resource)

      Book Further

    23. Key concepts in marketing - Jonathan Sutherland, Diane Canwell 2004

      Book Further Also available as an Electronic Resource

    24. Key concepts in marketing - Jonathan Sutherland, Diane Canwell 2004 (electronic resource)

      Book Further

  3. Optional Reading 18 items
    1. Ethical marketing and the new consumer - Chris Arnold 2009

      Book Optional Also available as an Electronic Resource

    2. Ethical marketing and the new consumer - Chris Arnold, dawsonera 2009 (electronic resource)

      Book Optional

    3. Ethical marketing and the new consumer - Chris Arnold 2009 (electronic resource)

      Book Optional

    4. E-mail marketing for dummies - John Arnold 2011

      Book Optional

    5. E-mail marketing for dummies - John Arnold c2011 (electronic resource)

      Book Optional

    6. Services marketing: concepts, strategies, & cases - K. Douglas Hoffman, John E. G. Bateson 2017

      Book Optional

    7. Services marketing: concepts, strategies & cases - K. Douglas Hoffman, John E. G. Bateson 2017 (electronic resource)

      Book Optional

    8. Connecting with consumers: marketing for new marketplace realities - Allan J. Kimmel 2010

      Book Optional

    9. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2015

      Book Optional Also available as an Electronic Resource

    10. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book Optional

    11. Guerrilla marketing on the Internet: the definitive guide from the father of guerilla marketing - Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough 2008

      Book Optional

    12. Impact of e-commerce on consumers and small firms - Salvatore Zappalà, Colin Gray 2006

      Book Optional Also available as an Electronic Resource

    13. Impact of e-commerce on consumers and small firms - Salvatore Zappalà, Colin Gray c2006 (electronic resource)

      Book Optional

  4. Journal Articles 1 item
  5. Recently added items 2 items