1. Essential Reading 38 items
    1. Digital marketing excellence: planning, optimizing and integrating online marketing - Dave Chaffey, P. R. Smith 2017

      Book 

    2. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc O. Opresnik 2020

      Book 

    3. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik 2020 (electronic resource)

      Book 

    4. Principles and practice of marketing - Jim Blythe 2014[i.e.2013

      Book 

    5. Digital marketing - Dave Chaffey, Fiona Ellis-Chadwick 2019

      Book 

    6. Digital marketing: strategy, implementation and practice - Dave Chaffey, Fiona Ellis-Chadwick 2019 (electronic resource)

      Book 

    7. Digital marketing excellence: planning, optimizing and integrating online marketing - Dave Chaffey, P. R. Smith 2017

      Book 

    8. Marketing communications - Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd 2014

      Book 

    9. Marketing communications - Lynne Eagle 2015 (electronic resource)

      Book 

    10. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He 2020

      Book 

    11. Principles of marketing | ebook - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He 2020 (electronic resource)

      Book 

    12. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    13. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (ie 2015)

      Book 

    14. Charlene Li on Digital Leadership - Charlene Li 13/09/2016

      Audio-visual document 

    15. Connect: how to use data and digital marketing to create lifetime customers - Lars Birkholm Petersen, Ron Person, Christopher Nash 2014, ©2014

      Book 

    16. Lesikar's business communication: connecting in a digital world - Kathryn Rentz, Paula Lentz, Raymond Vincent Lesikar 2014, ©2014

      Book 

    17. Direct and digital marketing in practice - Brian Thomas, Matthew Housden 2017, ©2017 (electronic resource)

      Book 

    18. Communicate! - Rudolph F. Verderber, Kathleen S. Verderber, Deanna D. Sellnow c2010

      Book 

    19. Digital Marketing Trends - Martin Waxman 26/09/2018

      Audio-visual document