1. Indicative Bibliography 0 items
  2. Books 18 items
    It is recommended that you supplement the class exercises with reading from the following:
    1. Reflective practice: writing and professional development - Gillie Bolton, Russell Delderfield 2018

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    2. The making of economic society - Heilbroner, Robert L., Milberg, William S. c2012

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    3. Psychology: through diagrams - Hill, Grahame 2009

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    4. The Penguin dictionary of English grammar - Trask, R. L. 2000

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    5. How to study: a short introduction - Turner, Joan 2002

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    6. How to study: a short introduction - Joan Turner 2002 (electronic resource)

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    7. Essentials of marketing - Jim Blythe, Jane Martin 2019

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    8. Contemporary issues in marketing and consumer behaviour - Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis 2018

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    9. Consumer behaviour - Zubin Sethna, Jim Blythe 2019

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    10. Brand management: research, theory and practice - Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre 2016

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    11. Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan 2015

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  3. Journals 5 items
    1. Journal of marketing - American Marketing Association, American Marketing Society, National Association of Marketing Teachers 1936-

      Journal 

  4. Websites 2 items