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  1. Essential Text: 4 items
    1. Research methods for business students - Mark Saunders, Philip Lewis, Adrian Thornhill 2015

      Book Core

    2. Research methods for business students - Mark Saunders, Philip Lewis, Adrian Thornhill 2016 (electronic resource)

      Book Core

    3. How to write dissertations & project reports - McMillan, Kathleen, Weyers, Jonathan D. B. 2011

      Book Core

    4. How to write dissertations & project reports - McMillan, Kathleen, Weyers, Jonathan D. B. 2011 (electronic resource)

      Book Core

  2. Highly Recommended: 2 items
    1. The marketing century: how marketing drives business and shapes society - Kourdi, Jeremy, Chartered Institute of Marketing 2011

      Book Further This is an excellent text about the historical development of different topics of marketing, the contemporary situation and predictions for the future.

    2. The marketing century: how marketing drives business and shapes society : The Chartered Institute of Marketing - Kourdi, Jeremy, ebrary, Inc 2011 (electronic resource)

      Book Further This is an excellent text about the historical development of different topics of marketing, the contemporary situation and predictions for the future.

  3. Recommended: 16 items
    1. Business and management research - Baker, Michael John 2008

      Book Further Copy on order for library stock

    2. Business research methods - Boris Blumberg, Donald R. Cooper, Pamela S. Schindler 2014

      Book Further

    3. Business research methods - Alan Bryman, Emma Bell 2015

      Book 

    4. Research design: qualitative, quantitative & mixed methods approaches - John W. Creswell, J. David Creswell 2018

      Book Further

    5. Research methods for managers - Gill, John, Johnson, Phil, Clark, Murray 2010

      Book Further

    6. Ethics in research - Gregory, Ian 2003

      Book Further

    7. Doing research projects in marketing, management and consumer research - Hackley, Christopher E. 2003

      Book Further

    8. Business research projects - Jankowicz, A. D. 2005

      Book 

    9. Doing your literature review: traditional and systematic techniques - Jesson, Jill, Matheson, Lydia, Lacey, Fiona M. 2011

      Book Further

    10. Introduction to social research: quantitative and qualitative approaches - Keith Punch 2014

      Book Further

    11. Research methods for business: a skill-building approach - Uma Sekaran, Roger Bougie 2016

      Book Further

    12. Essentials of business research: a guide to doing your research project - Jonathan Wilson 2014

      Book Further

  4. Journals: 3 items
    1. An increasing number of Marketing journals are available in the library or via academic databases e.g. Emerald. The A-Z of eJournals will also point you to the location of these recommended titles.

      Journals provide very useful reference material for learning and specifically for essays, presentations, dissertation etc. Please note that the term "journals" is used to cover a wide-range of publications. Examples of available journals include the following:

      Business Press

      • "Pathfinder Business", (the magazine of the Institute of Export)
      • "The Marketer", (the magazine of the Institute of Export)
      • "Marketing Week",
      • "Marketing",
      • "Time", (editions: US, European, Asian, and Pacific)
      • "Fortune" (editions: US, Asia Pacific and Europe/Middle/East/Africa/Latin America)
      • "The Economist"

      National and International Newspapers

      • "The Times"
      • "The Financial Times"
      • "The Independent"
      • "The Guardian"
      • "The Washington Post"
      • "The International Herald Tribune"

      Academic Journals

      Please note that this is an indicative list of academic journals in which you will find refereed academic articles.

      • Asia Pacific Journal of Marketing and Logistics
      • Corporate Communications: An International Journal
      • Direct Marketing: An International Journal
      • European Journal of Marketing
      • International Journal of Bank Marketing
      • International Journal of Pharmaceutical and Healthcare Marketing
      • International Journal of Wine Business Research
      • International Journal of Wine Marketing
      • International Marketing Review
      • Journal of Business & Industrial Marketing
      • Journal of Communication Management
      • Journal of Consumer Marketing
      • Journal of Fashion Marketing and Management
      • Journal of Historical Research in Marketing
      • Journal of Marketing Practice: Applied Marketing Science
      • Journal of Product & Brand Management
      • Journal of Services Marketing
      • Marketing Intelligence & Planning
      • Pricing Strategy and Practice
      • Qualitative Market Research: An International Journal
      • Young Consumers: Insight and Ideas for Responsible Marketers

  5. Internet: 1 item
    1. The following are some useful Web links: