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  1. Core text 2 items
    This is the core text for the module.
    1. Introduction to marketing - Carl D. McDaniel, Charles W. Lamb, Joseph F. Hair c2013 (electronic resource)

      Book Core

    2. Introduction to marketing - Carl McDaniel 2013

      Book Core

  2. Further reading 13 items
    Use these books to complement your reading of the core text.
    1. Essentials of marketing - Jim Blythe, Jane Martin 2016

      Book Further

    2. Essentials of marketing | ebook - Jim Blythe, Jane Martin 2016 (electronic resource)

      Book Further EBook

    3. Essentials of marketing - Brassington, Frances, Pettitt, Stephen 2013.[ie2012]

      Book Further

    4. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013 (electronic resource)

      Book Further

    5. Marketing concepts and strategies - Dibb, Sally c2012

      Book Further

    6. Marketing: concepts and strategies - Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 2016 (electronic resource)

      Book Further

    7. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

      Book Further

    8. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

      Book Further

    9. Principles of marketing | ebook - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

      Book Further

    10. Principles of marketing | ebook - Philip Kotler 2017 (electronic resource)

      Book Further

    11. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

      Book Further

    12. Marketing: real people, real choices - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 2015

      Book Further

    13. Marketing: real people, real choices, Global edition - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 2018 (electronic resource)

      Book 

  3. Journals 3 items
    Papers in journals deliver deep insight into particular aspects of the discipline of marketing. Here are some recommendations of journals. There are many, many more!
  4. Marketing and Business press 3 items
    Here are some recommendations for publications delivering marketing news stories and reporting on the application of marketing.
  5. Market research reports 5 items
    As marketers we need good information in order to be able to make good marketing decisions. Mintel and Passport provide access to research reports and other marketing intelligence.