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  1. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

    Book Core

  2. Principles of marketing | ebook - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

    Book Core

  3. Principles of marketing | ebook - Philip Kotler 2017 (electronic resource)

    Book Core

  4. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

    Book Core

  5. MKTG 2018 (electronic resource)

    Book  The publisher will only allow us one user license for this, see 2016 edition below for similar content

  6. MKTG12: Principles of Marketing - Charles W. Lamb 2019

    Book 

  7. MKTG 10: principles of marketing - Charles W. Lamb, Joseph F. Hair, Carl McDaniel 2016 (electronic resource)

    Book 

  8. Marketing management - Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman 2016 (electronic resource)

    Book Further Very useful text for themes, theory etc,

  9. The MBA handbook: academic and professional skills for mastering management - Sheila Cameron 2011 (electronic resource)

    Book Further This is a very good text book that will be helpful for all your MBA studies

  10. Bibliography 44 items
    1. Books 41 items
      1. Core Reading 0 items
      2. Further Reading 21 items
        1. Marketing: an introduction - Gary Armstrong, Philip Kotler, Marc O. Opresnik 2017

          Book Further

        2. Marketing: an introduction | ebook - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik 2017 (electronic resource)

          Book Further

        3. Principles and practice of marketing - Jim Blythe 2014[i.e.2013

          Book Further

        4. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013.[ie2012

          Book Further Also available as an Electronic Resource

        5. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013 (electronic resource)

          Book Further

        6. Essentials of marketing - Frances Brassington, Stephen Pettitt, dawsonera 2013 (electronic resource)

          Book Further

        7. Marketing management and strategy - Peter Doyle, Philip Stern 2006

          Book Further Also available as an Electronic Resource

        8. Marketing management and strategy - Peter Doyle, Phil Stern, dawson 2006 (electronic resource)

          Book Further

        9. Marketing concepts and strategies - Sally Dibb c2012

          Book Further Also available as an Electronic Resource

        10. Marketing: concepts and strategies - Sally Dibb, dawsonera c2012 (electronic resource)

          Book Further

        11. The CIM handbook of strategic marketing - Colin Egan, M. J. Thomas, Chartered Institute of Marketing 1998

          Book Further Also available as an Electronic Resource

        12. The CIM handbook of stategic marketing - Colin Egan, M. J. Thomas, Chartered Institute of Marketing, dawsonera 1998 (electronic resource)

          Book Further

        13. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

          Book Further Also available as an Electronic Resource

        14. Malcolm McDonald on marketing planning: understanding marketing plans and strategy - Malcolm McDonald, Malcolm McDonald 2008

          Book Further Also available as an Electronic Resource

        15. Marketing: a complete guide - Malcolm McDonald, Martin Christopher, Margrit Bass, Susan Baker 2003

          Book Further Also available as an Electronic Resource

        16. Marketing: a complete guide - Malcolm McDonald, Martin Christopher, MyiLibrary 2003 (electronic resource)

          Book Further

        17. Marketing: real people, real decisions - Michael R. Solomon, Greg W. Marshall, Bradley R. Barnes, Vincent W. Mitchell 2013 (electronic resource)

          Book Further

        18. Marketing: real people, real decisions - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes 2013

          Book Further

        19. Key concepts in marketing - Jonathan Sutherland, Diane Canwell 2004

          Book Further Also available as an Electronic Resource

        20. Key concepts in marketing - Jonathan Sutherland, Diane Canwell 2004 (eletronic resource)

          Book Further

      3. Optional Reading 20 items
        1. Ethical marketing and the new consumer - Chris Arnold 2009

          Book Optional Also available as an Electronic Resource

        2. Ethical marketing and the new consumer - Chris Arnold, dawsonera 2009 (electronic resource)

          Book Optional

        3. Ethical marketing and the new consumer - Chris Arnold, ebrary, Inc 2009 (electronic resource)

          Book Optional

        4. E-mail marketing for dummies - John Arnold 2011

          Book Optional

        5. Services marketing - John E. G. Bateson, K. Douglas Hoffman 2011

          Book Optional This is the 4th edition. The 3rd edition is also available as an Electronic Resource.

        6. Services marketing: concepts, strategies and cases - K. Douglas Hoffman, dawsonera c2009 (electronic resource)

          Book Optional Adapted from the 2006 3rd edition

        7. Connecting with consumers: marketing for new marketplace realities - Allan J. Kimmel 2010

          Book Optional

        8. Connecting with consumers: marketing for new marketplace realities - Allan J. Kimmel, ebrary, Inc c2010 (electronic resource)

          Book Optional

        9. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2015

          Book Optional Also available as an Electronic Resource

        10. A framework for marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

          Book Optional

        11. Guerrilla Marketing on the Internet : The Definitive Guide from the Father of Guerrilla Marketing - Jay Levinson, Mitch Meyerson, and Mary Scarborough 2008

          Book Optional Electronic resource

        12. Guerrilla marketing on the Internet: the definitive guide from the father of guerilla marketing - Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough 2008

          Book Optional

        13. Impact of e-commerce on consumers and small firms - Salvatore Zappalà, Colin Gray 2006

          Book Optional Also available as an Electronic Resource

        14. Impact of e-commerce on consumers and small firms - Salvatore Zappalà, Colin Gray, ebrary, Inc c2006 (electronic resource)

          Book Optional

    2. Journal Articles 1 item
    3. Recently added items 2 items
      1. Marketing: real people, real choices - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 2015

        Book 

      2. Marketing: real people, real choices, Global edition - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 2018 (electronic resource)

        Book