1. Further reading 6 items
    1. Strategic market management - David A. Aaker 2014, ©2014

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    2. Marketing strategies for competitive advantage - Dennis Adcock 2000

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    3. Marketing strategies for competitive advantage - Dennis Adcock 2000

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    4. Marketing strategy & competitive positioning - Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy, John Rudd 2017 (electronic resource)

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    5. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

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    6. Strategic marketing: creating competitive advantage - Douglas C. West, John B. Ford, Essam Ibrahim 2015, ©2015

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