1. Further reading 5 items
    1. Strategic market management - David A. Aaker 2014, ©2014

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    2. Marketing strategies for competitive advantage - Dennis Adcock 2000

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    3. Marketing strategy and competitive positioning - Graham J. Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee 2020

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    4. Marketing strategy and competitive positioning | ebook - Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee 2019 (electronic resource)

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    5. Strategic marketing: creating competitive advantage - Douglas C. West, John B. Ford, Essam Ibrahim 2015, ©2015

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