globe
  1. Core Reading 6 items
    1. Advertising as communication - Dyer, Gillian 1988

      Book Core

    2. Advertising as communication - Gillian Dyer 1982 (electronic resource)

      Book Core

    3. Advertising and popular culture - Fowles, Jib c1996

      Book Core

    4. Advertising and Popular Culture (Fowles) - UCLan Bookshare

      Book Core This digitised text is for use by visually impaired students only.

    5. Advertising - Wright, Ray 1999

      Book Core

    6. Digitised Resources 1 item
      1. Sign wars: the cluttered landscape of advertising - Robert Goldman, Stephen Papson c1996

        Book Core Digitised chapter Advertising in the age of Hypersignification. pp 55 - 82

  2. Bibliography 45 items
    1. Visual impact: the power of visual persuasion - Barnes, Susan B. c2009

      Book Further

    2. Persuasive signs: the semiotics of advertising - Beasley, Ron, Danesi, Marcel 2002

      Book Further

    3. Persuasive signs: the semiotics of advertising - Ron Beasley, Marcel Danesi, ebrary, Inc 2002 (electronic resource)

      Book 

    4. The domestic space reader 2012 (electronic resource)

      Book Further

    5. The domestic space reader - Kathy Mezei, Chiara Briganti, Canadian Electronic Library (Firm) c2012 (electronic resource)

      Book Further

    6. The domestic space reader (electronic resource) - Kathy Mezei, Chiara Briganti, Canadian Electronic Library (Firm) c2012 (electronic resource)

      Book Further

    7. The discourse of advertising - Cook, Guy 2001

      Book Further

    8. Provocateur: images of women and minorities in advertising - Anthony Joseph Paul Cortese 2016 [i.e.2015

      Book 

    9. The wireless spectrum: the politics, practices, and poetics of mobile media (electronic resource) - Kim Sawchuk, Barbara A. Crow, Michael Longford, Canadian Electronic Library (Firm) c2010 (electronic resource)

      Book Further

    10. Power, diversity and public relations - Lee Edwards 2015 [i.e.2014

      Book Further

    11. Alcohol advertising and young people's drinking: representation, reception and regulation - Barrie Gunter, Anders Hansen, Maria Touri 2010 (electronic resource)

      Book Further

    12. Advertising and promotion: an integrated marketing communications approach - Hackley, Christopher E. 2010

      Book Further

    13. No logo: no space, no choice, no jobs - Klein, Naomi 2010

      Book Further

    14. No logo: no space, no choice, no jobs - Naomi Klein 2010, c2009

      Book 

    15. Social communication in advertising: consumption in the mediated marketplace - William Leiss, Jackie Botterill 2005 (electronic resource)

      Book Further

    16. Images that injure: pictorial stereotypes in the media - Lester, Paul Martin, Ross, Susan Dente c2003

      Book Further

    17. Images that injure: pictorial stereotypes in the media - Susan Dente Ross, Paul Martin Lester c2011 (electronic resource)

      Book Further

    18. One dimensional man - Herbert Marcuse 1972

      Book Further

    19. Advertising cultures - Malefyt, Timothy Dwight deWaal, Moeran, Brian, ebrary, Inc 2003 (electronic resource)

      Book Further

    20. Advertising cultures - Malefyt, Timothy deWaal, Moeran, Brian 2003

      Book Further

    21. Creativity and advertising: affect, events and process - McStay, Andrew 2013

      Book Further

    22. Visual persuasion: the role of images in advertising - Messaris, Paul 1997

      Book Further

    23. Ad worlds: brands, media, audiences - Myers, Greg 1999

      Book Further

    24. Imperial persuaders: images of Africa and Asia in British advertising - Anandi Ramamurthy 2003

      Book Further

    25. Advertising Diversity - Shalini Shankar 1 April 2015

      Book Further

    26. Effective advertising: understanding when, how, and why advertising works - Tellis, Gerard J. c2004

      Book Further

    27. Advertising - White, Roderick 2000

      Book Further

    28. The media and body image: if looks could kill - Wykes, Maggie, Gunter, Barrie 2005

      Book Further

    29. The media and body image: if looks could kill - Wykes, Maggie, Gunter, Barrie 2005 (electronic resource)

      Book Further

    30. The end of advertising as we know it - Zyman, Sergio, Brott, Armin A. 2002

      Book Further

    31. The end of advertising as we know it - Zyman, Sergio, Brott, Armin A. c2002 (electronic resource)

      Book Further

    32. Digitised Resources 5 items
      1. The cultural studies reader - Simon During 2007

        Book  Digitised chapter; pp 477 - 487 Encoding/Decoding by Stuart Hall.

      2. Decoding advertisements - Judith Williamson 1978

        Book  Digitised chapter: pp 40 -70 Signs address somebody

      3. Negotiating Masculinities: Advertising and the Inversion of the Male Gaze - Maurice Patterson, Richard Elliott 2002

        Journal  Digitised Article pp 231-246

  3. Video and CDRom 4 items
    1. Washes whiter: a history of the British television commercial, Pt.2 - British Broadcasting Corporation 1990 (video)

      Audio-visual document 

    2. Washes whiter: a history of the British television commercial, Pt.3 - British Broadcasting Corporation 1990 (video)

      Audio-visual document 

    3. Washes whiter: a history of the British television commercial, Pt.5 - British Broadcasting Corporation 1990 (video)

      Audio-visual document 

    4. CD Rom Advertisers & Women: Respect Grows as Female Market Builds (HATS new study aid with 94 images)

      Advertisers & Ethnic Minorities: Mockery to Serious Marketing (HATS study aid revews 130 years)

      See tutor for more information

  4. Websites 3 items