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  1. Core and essential reading. 3 items
    1. MKTG 2018 (electronic resource)

      Book Core The publisher will only allow one user license for this title at the present time, try 2016 edition below for similar content.

    2. MKTG 10: principles of marketing - Charles W. Lamb, Joseph F. Hair, Carl McDaniel 2016 (electronic resource)

      Book 

    3. MKTG12: Principles of Marketing - Charles W. Lamb 2019

      Book Core

  2. Supplementary reading. 10 items
    1. Essentials of marketing - Jim Blythe, Jane Martin 2016

      Book Further

    2. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013

      Book 

    3. Marketing: concepts and strategies - Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 2019, ©2019 (electronic resource)

      Book 

    4. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2019, ©2020

      Book 

    5. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

      Book 

    6. Principles of marketing | ebook - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

      Book 

    7. Principles of marketing | ebook - Philip Kotler 2017 (electronic resource)

      Book 

    8. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2016

      Book 

    9. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2016 (electronic resource)

      Book 

    10. Marketing: real people, real decisions - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes 2013

      Book 

  3. Journals. 9 items
    1. Marketing - Institute of Marketing and Sales Management, Institute of Marketing ©1968-

      Journal 

    2. International marketing review - MCB University Press

      Journal 

    3. De Economist - Nederlands Economisch Instituut, Koninklijke Vereniging voor de Staathuishoudkunde

      Journal 

  4. Business press- financial pages of daily national and local newspapers.

    General news, current events and consumer trends, broadcast and written media, reliable and trusted internet sources etc.