globe
  1. Core and essential reading. 2 items
    1. MKTG 2018 (electronic resource)

      Book Core

    2. MKTG12: Principles of Marketing - Charles W. Lamb 2019

      Book 

  2. Supplementary reading. 9 items
    1. Essentials of marketing - Jim Blythe, Jane Martin 2016

      Book Further

    2. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013

      Book 

    3. Marketing concepts and strategies - Sally Dibb c2012

      Book 

    4. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2013

      Book 

    5. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

      Book 

    6. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

      Book 

    7. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2016

      Book 

    8. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2016 (electronic resource)

      Book 

    9. Marketing: real people, real decisions - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes 2013

      Book 

  3. Journals. 9 items
    1. Marketing - Institute of Marketing and Sales Management, Institute of Marketing ©1968-

      Journal 

    2. International marketing review - MCB University Press

      Journal 

    3. De Economist - Nederlands Economisch Instituut, Koninklijke Vereniging voor de Staathuishoudkunde

      Journal 

  4. Business press- financial pages of daily national and local newspapers.

    General news, current events and consumer trends, broadcast and written media, reliable and trusted internet sources etc.