1. Core reading 1 item
    1. Business research methods - Emma Bell, Alan Bryman, Bill Harley, Alan Bryman 2019, ©2019

      Book Core

  2. Further reading 27 items
    1. Interviews: learning the craft of qualitative research interviewing - Svend Brinkmann, Steinar Kvale 2015, ©2015

      Book 

    2. Research design: qualitative, quantitative & mixed methods approaches - John W. Creswell, J. David Creswell 2018

      Book 

    3. Qualitative inquiry & research design: choosing among five approaches - John W. Creswell, Cheryl N. Poth 2017, ©2018

      Book 

    4. An introduction to qualitative research - Uwe Flick 2018

      Book 

    5. Developing a questionnaire - Bill Gillham 2007

      Book 

    6. Developing a questionnaire - Bill Gillham 2007 (electronic resource)

      Book 

    7. Internet research methods - Claire Hewson, Carl M. Vogel, Dianna Laurent 2016 (electronic resource)

      Book 

    8. Doing your literature review: traditional and systematic techniques - Jill Jesson, Lydia Matheson, Fiona M. Lacey 2011

      Book 

    9. Netnography: doing ethnographic research online - Robert V. Kozinets 2010

      Book 

    10. What is netnography? - Robert V. Kozinets 2011 (electronic resource)

      Book 

    11. Content analysis: an introduction to its methodology - Klaus Krippendorff c2013

      Book 

    12. Focus group methodology: principles and practice - Pranee Liamputtong 2011

      Book 

    13. Focus group methodology: principles and practice - Pranee Liamputtong 2016 (electronic resource)

      Book 

    14. Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F. Birks 2017 (electronic resource)

      Book 

    15. Social research methods: qualitative and quantitative approaches - W. Lawrence Neuman c2011

      Book 

    16. Developing effective research proposals - Keith Punch 2016

      Book 

    17. The coding manual for qualitative researchers - Johnny Saldaña 2016

      Book 

    18. Research methods for business students - M. N. K. Saunders, Philip Lewis, Adrian Thornhill 2019

      Book 

    19. Research methods for business students - M. N. K. Saunders, Philip Lewis, Adrian Thornhill 2019 (electronic resource)

      Book 

    20. Interpreting qualitative data - David Silverman 2019

      Book 

    21. Applications of case study research - Robert K. Yin c2012

      Book 

  3. Online resources 4 items
    1. Literature review - Andy SchwanbeckPeni Acayo 24/02/2015

      Audio-visual document 

    2. Marketing Foundations: Market Research - Cheryl Ladd 15/04/2015

      Audio-visual document 

  4. Journals 6 items
    1. Journal of marketing - American Marketing Association, American Marketing Society, National Association of Marketing Teachers 1936-

      Journal 

    2. The journal of consumer research - American Association for Public Opinion Research, University of Chicago. Press 1974]-

      Journal 

    3. Journal of advertising - American Academy of Advertising 1972-

      Journal 

  5. Website 4 items